Market & order plan
Customer, market, quantity, price level and timing.
PRODUCT DEVELOPMENT
PRODUCT BRIEF
Share the target customer, destination market, expected quantity, target price, timeline and a reference style. A sketch, photograph, tech pack or existing sample can all be used as a starting point.
Customer, market, quantity, price level and timing.
Construction, fit, upper, lining, protection and outsole.
Logo execution, labels, shoe box and carton marks.
Agree the sample, documents and revisions required before production.

SAMPLE DEVELOPMENT
Materials, construction, appearance, fit comments and requested changes are reviewed against the buyer brief. Sampling fees and timing are quoted after the style is assessed.
DEVELOPMENT PROCESS
Confirm the market, category, quantity, timing and reference.
Review upper, lining, outsole, color, branding and packaging.
Build and revise the sample, recording appearance and workmanship feedback.
Confirm agreed details before production planning.
HAVE A FOOTWEAR PROJECT?